Job Description
We are seeking a seasoned Senior Digital Marketing Specialist to join our pool of external consultants and support a global pharmaceutical client. The ideal candidate will have a proven track record in driving digital growth through Google Ads and social media marketing. You will be responsible for developing and executing innovative digital marketing strategies, optimizing campaign performance, and collaborating with cross-functional teams.

Key Responsibilities:
• Develop and implement comprehensive digital marketing strategies across Google Ads and social media platforms (Meta & LinkedIn Ads)
• Design and optimize campaign structures, bidding strategies, audience targeting, and ad extensions within Google Ads
• Analyze campaign data, create insightful reports, and present findings to stakeholders
• Utilize automation tools to streamline campaign management and improve performance
• Implement and troubleshoot tagging and pixel implementation for conversions, ensuring accurate tracking and optimization
• Work closely with the regulatory team (HPRC) to ensure content approval for digital marketing campaigns
• Collaborate with the SEO team for keyword research and other marketing-related tasks
• Stay up-to-date with the latest technical developments in digital marketing and apply this knowledge to optimize campaign performance
• Manage and prioritize tasks using JIRA for agile sprint management in marketing contexts

Technical Qualifications:
• At least 5+ years of hands-on technical experience in Google Ads, with a deep understanding of its underlying mechanisms and advanced features
• Experience in Social Media Advertising (SMM – 3+ years experience with Meta & LinkedIn Ads) is a significant plus
• Proficiency in using Google Ads scripts and automation features is a plus
• Experience working with Adobe Analytics is a plus
• Strong skills in data analysis, interpretation, and report creation, with the ability to adapt reports to client requirements
• Expertise in Tagging and Pixel implementation for conversions, including troubleshooting and optimization
• Proficiency in using JIRA for agile sprint management in marketing contexts

Desired Skills:
• Fluent English communication skills (German language skills are a plus)
• Ability to work effectively in the pharmaceutical industry environment
• Strong collaboration and project management skills, with the ability to work closely with various teams, including SEO and regulatory
• Ability to work independently and manage multiple projects simultaneously
• Willingness to stay updated with the latest technical developments in digital marketing
• Experience with data visualization tools and techniques is a plus